Let’s just be straightforward about this: We in the news media world like you the viewers and we see that while you like a lot of what we offer, you like some other things, too. We all have a myspace account now; many of us are on Facebook; a few of us Twitter and still we wonder, what more could we be doing?

One of the big efforts in media — known explicitly by those in media, or implicitly by those seeing newspaper brand names pop up in mySpace — is to find a way to integrate where you are as readers with where we are as content providers. That is done with varying degrees of finesse with some stomping out a hard news presence where it stands out like a sore thumb while others blend in more easily. At least one of the presumptions we in media have to give up to blend in better is that we know best how you should get the news.

Sometimes, though, I get this tingle in the back of my mind that tells me, it’s not so much how many different places we blog, but how we blog in the places we choose to that does the harm or good. As a kid, I never minded my parents being in the same town, but I sure didn’t want them hanging out with me.

And, of course, if they asked for help in being “in,” that was the worst offense of all. So I’m not asking if bell bottomed pants are back in style, or whether anyone wants to listen to my records (I would have said 8-tracks, but we might be a generation too late for that reference to have any meaning any more).

Great thinkers are applying themselves to how we should integrate social media and more into a new newsroom monopoly like this version, called a news diamond.

Our newspapers offer many of the described functions, but where do you as readers fall in what would be useful or interesting to you?